Read the press release below.
Media release 11. March 2013
Infinity and Jolla form a design partnership
The Finnish mobile phone manufacturer Jolla has chosen Infinity as its partner for designing a new
mobile phone. Infinity, previously known as Provoke, specialises in designing and inventing consumer
Infinity, the leading design agency in Finland, has partnered up with Jolla for the industrial design of Jolla’s
Infinity and Jolla have already worked together for six months.
“For us, the partnership with Jolla is a great opportunity to apply our strong experience in working with
products aimed at the global market. The best part of the co-operation is that we get to create something
unique, something that will impact an entire industry,” says Veikko Rihu, Managing Director at Infinity
Infinity’s extensive experience and know-how in the field of mobile electronics impressed Jolla. The fact
that the two companies share a similar mindset was also important.
“The Infinity team is very passionate and committed, and they always strive to achieve the best possible
results. Jolla works in a similar way.Our contacts at Infinity always know exactly what is going on in our
projects. We are extremely happy with the co-operation,” says Martin Schüle, Chief Designer at Jolla Ltd.
New brand identity and new name
This year, Infinity celebrates its ten-year journey. To mark the event, the company created a new look and
changed its name from Provoke to Infinity. The new name better reflects the core ideology of the company.
“We believe that it is not enough to improve what already exists. Instead, true success is based on passion
and inventions that are genuinely user-centred. Infinity was born out of the idea that there are no limits.
Anything is possible for those who dare to dream, to think differently and to make things happen. Our job is
to create better futures and to help companies succeed by giving them a better understanding of the
end customers and their needs,” summarises Mikko Kämäräinen, CEO of the Infinity group.
Infinity operates in Europe, the United States and China and its customers include Huawei, Nokia and
BMW. Infinity’s customer projects have resulted in 64 patents worldwide.
Mikko Kämäräinen,email@example.com, +358 (0) 440 333 801
Veikko Rihu, firstname.lastname@example.org,+358 (0)20 747 9960
Infinity (previously Provoke) is Finland’s leading design expert. The company specialises in user-centred design and innovations
based on people's needs. Infinity’s customer projects have resulted in 64 patents worldwide. The Infinity group comprises two units:
Infinity Design and Infinity Digital. The company was established in 2003 and it employs 15 people. It is located in Helsinki and
Turku. Infinity’s turnover in 2012 was EUR 1.3 million.