Monday, 11 March 2013

[Press release] Infinity to team up with Jolla.

Infinity, formerly known as Provoke has announced it's precense as partner in the industrial design of Jolla's new smartphone.
Read the press release below.

Media release 11. March 2013
Infinity and Jolla form a design partnership
The Finnish mobile phone manufacturer Jolla has chosen Infinity as its partner for designing a new 
mobile phone. Infinity, previously known as Provoke, specialises in designing and inventing consumer 
Infinity, the leading design agency in Finland, has partnered up with Jolla for the industrial design of Jolla’s 
new smartphone.
Infinity and Jolla have already worked together for six months.
“For us, the partnership with Jolla is a great opportunity to apply our strong experience in working with 
products aimed at the global market. The best part of the co-operation is that we get to create something 
unique, something that will impact an entire industry,” says Veikko Rihu, Managing Director at Infinity 
Infinity’s extensive experience and know-how in the field of mobile electronics impressed Jolla. The fact 
that the two companies share a similar mindset was also important.
“The Infinity team is very passionate and committed, and they always strive to achieve the best possible 
results. Jolla works in a similar way.Our contacts at Infinity always know exactly what is going on in our 
projects. We are extremely happy with the co-operation,” says Martin Schüle, Chief Designer at Jolla Ltd.
New brand identity and new name 
This year, Infinity celebrates its ten-year journey. To mark the event, the company created a new look and 
changed its name from Provoke to Infinity. The new name better reflects the core ideology of the company. 
“We believe that it is not enough to improve what already exists. Instead, true success is based on passion 
and inventions that are genuinely user-centred. Infinity was born out of the idea that there are no limits.
Anything is possible for those who dare to dream, to think differently and to make things happen. Our job is 
to create better futures and to help companies succeed by giving them a better understanding of the 
end customers and their needs,” summarises Mikko Kämäräinen, CEO of the Infinity group.
Infinity operates in Europe, the United States and China and its customers include Huawei, Nokia and 
BMW. Infinity’s customer projects have resulted in 64 patents worldwide.

More information: 

Mikko Kämäräinen,, +358 (0) 440 333 801

Veikko Rihu,,+358 (0)20 747 9960

Infinity (previously Provoke) is Finland’s leading design expert. The company specialises in user-centred design and innovations 

based on people's needs. Infinity’s customer projects have resulted in 64 patents worldwide. The Infinity group comprises two units:

Infinity Design and Infinity Digital. The company was established in 2003 and it employs 15 people. It is located in Helsinki and 

Turku. Infinity’s turnover in 2012 was EUR 1.3 million.

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